Providing a route to market for the UK's leading 'free-from' supplier







The Supplier


Gosh! is a UK based producer of a vast range of foods that are delicious, nutritious and free from the main 14 allergens.


Manufactured in a UK factory in Milton Keynes which is a purpose built BRC AA grade site, set up for expansion, Gosh! is on a mission to bring truly nourishing experiences to as many people as possible. Whether it be for dietary reasons, health or a reduction in meat consumption to preserve the planet, Gosh! is for everyone to enjoy.


The full Gosh! range is Vegetarian Society, Vegan Society, Coeliac Society & Kosher certified



The Challenge


There is a very obvious increasing demand for Free-From food. The market for “free-from” food has jumped 30% since last year, to £531m, and Mintel forecasts it will hit £673m by 2020.


Free-From sales are increasing and the category is no longer niche. In a food and drink market that is flat overall, “free-from” is an attractive category with potential to add growth for retailers.


With such growth in the category, Gosh! approached PRM Group in 2017 with a very specific challenge. To manage the distribution of their range in Dunnes Stores, Ireland. Of course, PRM Group was more than capable of taking this challenge on and excited to tap into such an emerging category.



The Solution


After initial discussions, our dedicated Trading Manager worked with Gosh! to develop a mutually beneficial joint business plan, which is designed to drive distribution, penetration and sales growth within the Irish market. This was PRM Group’s fastest growing supplier relationship, with a 3 week turnaround from initial discussion to facilitation.

PRM Group now take ownership of Gosh! products at their factory gate in Milton Keynes, collecting from the main depot 3x per week. We break bulk and hold stock in our BRC accredited warehouse in Lisburn and fulfil customer orders across the island of Ireland both north and south.

Our relationship with Gosh! has grown alongside the brand which is now becoming a household name in Ireland. We have now extended our offering to Gosh! by delivering their products to Aldi and Lidl in Ireland, due to issues Gosh! had with another haulier.



Results

Since taking on the all Ireland distribution of the Gosh! brand, the results have been phenomenal.

Within the first 12 months, sales of Gosh! products in Ireland increased by 90%.

This is a growth we are keen to continue into 2019 as the free-from market continues to emerge and develop in Ireland.

“Working with PRM Group has been a very worthwhile and enjoyable process for Gosh! and our team. We have noticed significant growth in sales throughout Ireland and look forward to continuing to grow our brand in Ireland with the help of PRM Group.”

Maureen X— XXXX


16 Rathdown Road,
Lissue Industrial Estate,
Moira Road, 
Lisburn, BT28 2RE

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