It is no doubt that 2020 has been a very challenging year for many businesses, as we have all had to adapt to what is our ‘new normal’.
Thanks to the ever expanding wealth of technology available to us, 2020 has seen the first ever virtual Food Force Ireland Tradeshow which traditionally takes place annually at the Culloden Hotel.
The annual Food Force Ireland Tradeshow is a key event in the PRM Group calendar and one which we are always delighted to attend annually. The event is vital to us interacting with our retailers and showcasing our portfolio of market leading brands.
From 22nd – 24th September, Food Force Ireland organised an excellent online programme of speakers and events, allowing retailers and suppliers to connect and build relationships via an online platform.
As part of the virtual event, we produced a 15 minute video which thanked our loyal retailers for their support throughout the pandemic, detailed our response to COVID19, showcased our excellent Christmas offering and informed the FFI retailers of some exciting NPD which is launching in the coming months.
We would like to thank Debra Johnston and the Food Force Ireland Board for working so tirelessly and through such difficult circumstances to provide both retailers and suppliers with a fantastic virtual event.
You can read more on the Food Force Ireland Virtual Tradeshow here: